Research &
Intelligence
Services
That Drive Business Strategies
Empowering Smart Business Decision Making
We believe every professional should be empowered with the connections and insights they need for smart business decision making. Our passion for delivering valuable intelligence, content and experiences creates opportunities for connections that get deals done, keeps professionals at the top of their game and allows you to stay ahead of your competition.
The Endeavor Business Intelligence Advantage
Delivering all the critical ingredients – deep research expertise, trusted brands, subject matter experts, rich audience databases, creative thinking and design services – that brings data to life.
Research Mastery
60+ years of B2B research experience offers unique perspective on building the rigorous surveys, gaining the deepest insights and delivering meaningful intelligence that impacts business strategies and decision making.
Audience Insights
Access to business professionals in key industry verticals that are innovating, transforming and growing. Audience insights + behavioral data uncovers trends and perceptions that drive innovation and strategies.
Market Expertise
150 in-house subject matter experts fuel analysis and ensure valid results for smart business decision making by understanding the trends and challenges impacting the professionals who are being surveyed.
Skilled Storytelling
Experienced marketers and designers translate insights and intelligence into actionable marketing solutions that drive thought leadership, establish brand awareness and generate qualified leads.
Companies that conduct frequent research grow up to 70% faster and are almost 50% more profitable than firms that don't.
Research Helps Marketers Achieve Goals
Gain Competitive Intelligence
Break Into New Markets
Identify Audience Behaviors
Uncover New Sales Opportunities
Create Go To Market Strategies
Make Informed Business Decisions
Strengthen Marketing Strategy
Develop Content Marketing & Lead Gen Strategies
Launch New Products & Solutions
Services Designed to Ensure Success
Consulting
Successfully conquering niche B2B markets requires deep market expertise, highly targeted audiences and an experienced team of marketers and researchers that understand goals. Leverage our market research services to identify audience behaviors, uncover new trends, dominate the competition, discover sales opportunities or create a content marketing roadmap.
Brand Perception
Understanding how your brand is perceived gives you the capacity to set and achieve bigger goals. Know where you stand in regards to the competition and develop on point marketing strategies that effectively position your brand while connecting with customers and prospects in exceptionally relevant channels.
MARKET INTELLIGENCE
Being at the forefront of key trends and market challenges is a competitive advantage. Realize the benefits of thought leadership as our topic experts overlay their insights with research data to provide you with intelligence and go to market strategies that position your brand ahead of the competition.
Product Launch Insights
Flawed product launches translate to lost sales, wasted R&D investments and marketing campaigns that miss the mark. Understand buyers needs throughout the product life cycle and uncover opportunities, identify key product features, measure satisfaction and develop a blueprint for successful marketing.
Our Portfolio
State of the Market
Thought Leadership Content Program
Persona Intelligence
Insight into the Purchasing Process
Conversational Analytics
Gain Competitive Advantage
Virtual In-Depth Interviews
Qualitative Insights for Charting New Paths
Brand Perception
Develop On Point Messaging
Business Intelligence Report
Commercial Vehicle Market Intelligence
Virtual Focus Groups
Examine the Why's of Decision Making
Industry Insights
Market & Trend Intelligence
Persona Research
Manufacturing Workforce | Gen Z and HR
Clients That Count On Us
Markets That Matter Most
State of the Market
Thought leadership Content Program
Position your company at the forefront of hot-button topics. Use market-facing research that will help your target audience understand the forces at play and gain insights for smart decision-making. Stay competitive by providing your targets with insightful solutions for their most complex challenges.
Using State of the Market insights to develop thought leadership and high-quality lead generation by developing an explainer video, insights report and webinar.
Persona Intelligence
INSIGHT INTO THE PURCHASING PROCESS
A careful analysis of the engineering design cycle and knowing who does what, when, and with what input, can help a company prepare the most impactful materials. Reach decision makers at the right place, at the right time, with the right information.
Everything Technology Marketers Need to Know uncovered a deeper understanding of:
- Design Cycle Timeline
- Design Cycle Resources
- Resources & Decision by Age
- How Engineers Get Their Info
Conversational Analytics
Gain a Competitive advantage
Conversational Analytics enables businesses and organizations to understand the marketplace and increase their competitive advantage by transforming millions of social data points into benchmarked insights about any brand, product, feature, and trend consumers talk about.
- Voice of the Customer
- Brand Benchmarking Scorecards
- Custom Marketplace Analysis (CMA)
Virtual In-Depth Interviews
Qualitative Insights for Charting New paths
In-depth Interviews (IDIs) allow for rich, deep-dive, qualitative conversations with hard-to-reach professional and segments. Led by a trained qualitative moderator, in-depth interviews deliver the client detailed insights into the wants, needs and experiences of the customer or market.
Use IDIs for new product development, brand perception studies, attitudes towards industry trends, competitor evaluation, marketing messaging ideation and testing.
Brand Perception
Develop on Point Messaging
Better understand the market perceptions around your brand, brand awareness & recall, purchase intent, and more. Gain valuable insight into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.
Business Intelligence Report
COMMERCIAL VEHICLE MARKET INTELLIGENCE
Commercial Electric Vehicle Adoption: A Fleet Perspective on Commercial Electric Vehicles
An Endeavor Business Intelligence report that examines the adoption rate of commercial electric vehicle in the U.S. Common opinion is that the transportation world is in the midst of an electrical vehicle boom and that CEV’s are leading this enthusiastic transformation. However, based on our research of over 270 fleet organizations, the reality is we are just starting to see trends develop and gain a perspective on lessons learned from early adopters.
This comprehensive 58 page report delivers valuable insights for manufacturers, suppliers, builders and investors through analysis of proprietary research on fleet types investing in CEVs, reasons and methods for adoption, applications and perceived challenges.
The report also offers overviews of the top 25 CEV Builders, their progress and current product portfolio, as well as Fleet Usage Profiles for two organizations that are leading the way in CEV adoption.
Learn more about this report that is available for purchase.
Industry Insights
market & Trend intelligence
Provide target audiences with research-backed data on trends and challenges within in a specific market. Measure top pain points, organizational impacts, and future outlooks on a specific topic. Results are presented in a report that provides readers with a clear understanding of the topic, and helps them benchmark their position on the topic relative to their peers.
Persona Research
Manufacturing Workdforce - Gen Z and Human Resources
Deep understanding of your buyer persona(s) is critical to driving content creation, product development, and on point messaging for your marketing message. Collected through survey data and in-depth interviews we identified two separate users' needs, experiences, and behaviors around manufacturing job recruitment.