It’s more important than ever before to pair customer feedback with qualitative research and thus strike a balance for decision-making. But gathering and understanding good data takes a tremendous amount of work. EBI’s Paul Mattioli and Jim Jager recently hosted a webinar talking about how you can better connect with your Voice of the Customer. Among the topics they discussed were techniques that help companies gain a deeper understanding of their customers—how you ask is as important as what you ask—as well as better drive demand and nurture strong audience relationships.
Click here to check out the webinar and learn how to move on from random acts of research.
