Marketing Strategy
Impactful planning to reach target audiences and achieve goals.
Informed Marketing
Developing effective marketing strategies hinges on businesses tapping into research insights to guide their approach. By leveraging research findings, you can gain the knowledge needed to tailor messaging, identify target audiences, and optimize channels for maximum impact.
Marketing Strategy Insights
DATA-DRIVEN DECISIONS
Minimize risk associated with new initiatives make informed decisions.
UNDERSTAND NEEDS
Understanding of customers and broader market environments.
COMPETITIVE EDGE
Adapt quickly to change and maintain a lead over competitors.
Solutions for Informing Marketing Strategy
Explore the different ways we help to empower organizations with intelligence and insights for decision making.
ADVERTISING, LOGO & TAGLINE TESTING
Make a strong impression that resonates with your target audience.
Crafting an ad that gets attention and delivers your message in a memorable way is a delicate combination of art and science. Our experienced research consultants use qualitative and quantitative methods to focus on the ad’s message clarity and ability to gain attention, create interest, and assess a logo’s or tagline’s memorability and effectiveness.
Customer Benefits
- Utilizes focus groups, survey methodologies, or a combination of both to understand the market’s reaction and measure the ad’s effectiveness
- Allows for the incorporation of visuals such as images, videos, logos, screenshots, and other graphic design elements into the survey
- Helps refine messaging or test the effectiveness of logo design or tagline
- Assures that ads are building interest among target audiences
CONTENT DEVELOPMENT & LEAD GENERATION
Develop impactful content that delivers qualified leads.
With our robust database of subject matter experts, we’ll match the most qualified content contributor to your project to ensure a quality asset that engages your audience. Add a promotion package to capture leads with the simple integration of a gated registration form that can be applied to part of the final asset or the entire asset, depending on your preference.
Customer Benefits
- Filters audience to most engaged and interested users as they must register to view the content
- Provides the opportunity for up to two custom questions for registration and selection of desired registration fields
- Leads reported via email on a regular basis (weekly or monthly, depending on market)
- Promoted until lead goal is reached
NEW PRODUCT DEVELOPMENT RESEARCH
Successfully launch a product with a two-phased research process.
Build an insurance policy against market failure by getting feedback regarding your product concept, its benefits, features, barriers, price point, and even the overall competitiveness of the market through New Product Development Research. Our research consultants use a combination of qualitative insights and quantitative measurements to help your new product succeed or save the investment on a product that will likely fail.
Customer Benefits
- Provides detailed insights into the wants, unmet needs, product benefits, and the competitive environment through consultant-led, in-depth interviews (IDIs)
- Utilizes an online survey of the target market after exploratory qualitative research, resulting in confident measurement and statistical reliability
- Builds a deeper understanding of the market’s perception of your product in the concept or updating/revision stages
Gain a Competitive Advantage
Success in rapidly evolving market sectors requires in-depth market expertise, precise audience targeting, and a dedicated team of researchers, analysts, and marketers. Learn more about the advantages of partnering with experts like us who live and breathe in sectors that are innovating, transforming, and growing.
How Can We Help?
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