Leveraging a Variety of Methodologies

Position your company at the forefront of hot-button topics. Use market-facing research that will help your target audience understand the forces at play and gain insights for smart decision-making. Stay competitive by providing your targets with insightful solutions for their most complex challenges.

Using State of the Market insights to develop thought leadership and high-quality lead generation by developing an explainer video, insights report and webinar. 

A careful analysis of the engineering design cycle and knowing who does what, when, and with what input, can help a company prepare the most impactful materials. Reach decision makers at the right place, at the right time, with the right information.

Everything Technology Marketers Need to Know uncovered a deeper understanding of:

• Design Cycle Timeline
• Design Cycle Resources
• Resources & Decision by Age
• How Engineers Get Their Info

Conversational Analytics enables businesses and organizations to understand the marketplace and increase their competitive advantage by transforming millions of social data points into benchmarked insights about any brand, product, feature, and trend consumers talk about.

• Voice of the Customer
• Brand Benchmarking Scorecards
• Custom Marketplace Analysis (CMA)

In-depth Interviews (IDIs) allow for rich, deep-dive, qualitative conversations with hard-to-reach professional and segments. Led by a trained qualitative moderator, in-depth interviews deliver the client detailed insights into the wants, needs and experiences of the customer or market.

Use IDIs for new product development, brand perception studies, attitudes towards industry trends, competitor evaluation, marketing messaging ideation and testing.

Better understand the market perceptions around your brand, brand awareness & recall, purchase intent, and more. Gain valuable insight into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.

Commercial Electric Vehicle Adoption: A Fleet Perspective on Commercial Electric Vehicles

An Endeavor Business Intelligence report that examines the adoption rate of commercial electric vehicle in the U.S. Common opinion is that the transportation world is in the midst of an electrical vehicle boom and that CEV’s are leading this enthusiastic transformation. However, based on our research of over 270 fleet organizations, the reality is we are just starting to see trends develop and gain a perspective on lessons learned from early adopters.

This comprehensive 58 page report delivers valuable insights for manufacturers, suppliers, builders and investors through analysis of proprietary research on fleet types investing in CEVs, reasons and methods for adoption, applications and perceived challenges.

The report also offers overviews of the top 25 CEV Builders, their progress and current product portfolio, as well as Fleet Usage Profiles for two organizations that are leading the way in CEV adoption.

Learn more about this report that is available for purchase.

Provide target audiences with research-backed data on trends and challenges within in a specific market.  Measure top pain points, organizational impacts, and future outlooks on a specific topic. Results are presented in a report that provides readers with a clear understanding of the topic, and helps them benchmark their position on the topic relative to their peers.

Deep understanding of your buyer persona(s) is critical to driving content creation, product development, and on point messaging for your marketing message.  Collected through survey data and in-depth interviews we identified two separate users' needs, experiences, and behaviors around manufacturing job recruitment.