Research Methodologies
Methodology Types
Quantitative Survey Research
Surveys are the workhorse of quantitative marketing research and give you confidence and ability to understand significant patterns of customer or segment similarities, perceptions, and behaviors.
Survey research also provides B2B companies the opportunity to demonstrate thought leadership through uncovering important trends that affect their customers and industries.
B2B surveys can be conducted via a variety of methods, including internet, via webinars, social media, traditional mail, and telephone.
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Survey methodologies are leveraged for:
- Brand Awareness, Perceptions & Tracking
- New Product Development
- Customer Satisfaction & Customer Experience
- Voice of the Customer (VOC)
- State of the Industry/Thought Leadership
- Attitudes & Usage Studies
- Pricing Research
- Brand Messaging Development & Creative Testing
- Go-to-Market Planning & Strategy
- Competitive Intelligence
- Internal Corporate HR & Employee Needs
Focus Groups & Interviews
Focus groups are trusted tool of qualitative marketing research and offer a powerful “feedback loop” for bringing providers of B2B products and services closer to their customers/target markets.
Led by a trained moderator, focus group is a structured discussion session to stimulate a lively group discussion in which respondents can share experiences, comfortably make positive and negative comments, and interact to create new ideas and insights about the topic(s) at hand.
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- Maecenas lectus diam, ultricies ac lorem vitae, euismod dapibus ante. Vestibulum dictum a ligula feugiat semper.
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- Integer sagittis odio ligula, vel semper turpis consectetur eu.
- Suspendisse potenti. Fusce quis dictum augue. Quisque eget eros non eros sagittis cursus eget a urna.
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B2B applications for focus groups include:
- Product Development & Testing
- Brand Messaging Development & Evaluation
- Marketing Creative Evaluation
- Customer & Market Needs Assessment
- Segmenting Strategies
- Voice of the Customer (VOC) Programs
- Strategic Business Growth Planning
- Customer Journeys
Digital Ethnographies
While traditional consumer ethnographies often require a researcher to literally “go in the field”, the technological developments in online communication, interactive mobile capabilities and data capture make digital ethnographies a perfect methodology for B2B companies.
Accessing and analyzing this data provides deep dive opportunities far beyond what survey research or traditional qualitative methods can deliver.
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- Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris a eros diam. Nullam eleifend non enim in venenatis.
- Nulla rhoncus non erat ut rutrum. Nullam mi dui, scelerisque vitae dapibus vel, gravida eu eros. Etiam in nulla ut tortor fringilla egestas.
- Maecenas lectus diam, ultricies ac lorem vitae, euismod dapibus ante. Vestibulum dictum a ligula feugiat semper.
- Quisque rutrum tincidunt viverra. Integer dignissim, massa quis semper pellentesque, metus tortor auctor metus, eget faucibus neque urna in lacus.
- Integer sagittis odio ligula, vel semper turpis consectetur eu.
- Suspendisse potenti. Fusce quis dictum augue. Quisque eget eros non eros sagittis cursus eget a urna.
- Donec consequat ac enim quis tristique.
Digital ethnographies applications include:
- Global Branding Studies
- Product Ideation & Innovation
- IU/UX Research
- SaaS Design & Innovation
- Mobile Customer Experience Diaries
- Integrated Big Data Analytics & Qualitative Studies
Conversational Analytics
Conversational Analytics allows you to analyze millions of online content sources to hear the voice of your customers and end-users, benchmark against your competitors and build a foundation for focused quantitative and qualitative research programs.
Develop a broad understanding of brand sentiment through analysis of unstructured text data from across the entire web, including B2B professional forums and associations, industry blogs, B2B trade publications, social media, customer reviews and any other publicly available Internet content.
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- Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris a eros diam. Nullam eleifend non enim in venenatis.
- Nulla rhoncus non erat ut rutrum. Nullam mi dui, scelerisque vitae dapibus vel, gravida eu eros. Etiam in nulla ut tortor fringilla egestas.
- Maecenas lectus diam, ultricies ac lorem vitae, euismod dapibus ante. Vestibulum dictum a ligula feugiat semper.
- Quisque rutrum tincidunt viverra. Integer dignissim, massa quis semper pellentesque, metus tortor auctor metus, eget faucibus neque urna in lacus.
- Integer sagittis odio ligula, vel semper turpis consectetur eu.
- Suspendisse potenti. Fusce quis dictum augue. Quisque eget eros non eros sagittis cursus eget a urna.
- Donec consequat ac enim quis tristique.
Conversational analytics can generate:
- Insights into the buyer’s journey
- Identification of opportunities to innovate products
- Understanding of key trends impacting your industry
- Assessments of unmet market needs
- Measurements of Overall Satisfaction and NPS (Net Promoter Score)
More Than Just a Research Firm
Endeavor Business Intelligence as part of Endeavor Business Media offers a full portfolio of marketing solutions & services that provide marketers opportunities to engage and educate – generating awareness, creating marketing pipelines and delivering high quality leads for their organizations. Visit Endeavor Business Media and Learn More
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State of the Market
Thought leadership Content Program
Position your company at the forefront of hot-button topics. Use market-facing research that will help your target audience understand the forces at play and gain insights for smart decision-making. Stay competitive by providing your targets with insightful solutions for their most complex challenges.
Using State of the Market insights to develop thought leadership and high-quality lead generation by developing an explainer video, insights report and webinar.
Persona Intelligence
INSIGHT INTO THE PURCHASING PROCESS
A careful analysis of the engineering design cycle and knowing who does what, when, and with what input, can help a company prepare the most impactful materials. Reach decision makers at the right place, at the right time, with the right information.
Everything Technology Marketers Need to Know uncovered a deeper understanding of:
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Gain a Competitive advantage
Conversational Analytics enables businesses and organizations to understand the marketplace and increase their competitive advantage by transforming millions of social data points into benchmarked insights about any brand, product, feature, and trend consumers talk about.
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