Social Intelligence
Real-time data regarding audience perception
Authentic Insights with Unfiltered Web Data
We utilize a variety of analytical tools to collect data from a wide array of open web sources, enabling us to more precisely assess audience perception, sentiment, and reputation trends. These conversational data analytics can offer more authentic, unfiltered insights than traditional surveys or polls.
Key Performance Indicators
Volume of Mentions
Understand the level of interest and awareness of your brand.
Reach Amplification
Expansion of your brand’s visibility
Positive Sentiment
Understand how well you brand is resonating with your audience.
Negative Sentiment
Proactively address problems and manage public perception.
Overall Reputation Score (ORS)
Calculated points and weighted by KPI Rank
Social Intelligence Solutions
Explore the different ways we help to empower organizations with intelligence and insights for decision making.
TOPIC SCORECARD
Integrate social intelligence to capture feedback and sentiment.
Our specialized scorecard efficiently provides a detailed and reliable overview of consumer feedback, ensuring effective market insight collection. Utilizing cutting-edge technology, our analysts leverage an extensive array of online discussions and apply AI-driven sentiment analysis, delivering powerful intelligence tailored to your needs.
Customer Benefits
- Gauges the trajectory of consumer interest in specific topics and concerns
- Measures 4 KPI’s including volume of mentions, reach amplification, positive sentiment, negative sentiment
- Informs strategy, enabling the creation of relevant content and increasing engagement
- Predictive insights about consumer behavior and market trends enable marketers to stay ahead of the curve and adapt strategies
BRAND PRESENCE SCORECARDS
How do your customers really feel about your brand?
Our Brand Presence Scorecard offers a clear, comprehensive snapshot of consumer perception, helping you understand how your audience truly feels about your brand. By leveraging advanced AI-driven sentiment analysis, we sift through vast volumes of online discussions to highlight key trends in positive and negative sentiment. This enables you to measure your brand’s performance across critical KPIs like reputation, engagement, and emotional connection. With reliable and detailed feedback at your fingertips, you can make informed decisions to strengthen your market presence and foster meaningful relationships with your customers.
Customer Benefits
- Stay ahead of the competition with a real-time overview of your brand’s performance, enabling you to adapt quickly to market trends and emerging consumer needs.
- Gain a clear understanding of how your brand is perceived, empowering you to address weaknesses, amplify strengths, and make data-backed decisions that drive growth.
- By identifying and responding to consumer sentiment, you can build stronger, more meaningful connections with your audience, fostering loyalty and trust.
EVENT SCORECARDS
Use audience sentiment to make strategic decisions about events.
Our Event Scorecard delivers powerful social intelligence to help you understand the impact and reach of your event. Using advanced sentiment analysis and real-time data from social media discussions, we provide actionable insights into audience reactions, engagement levels, and key takeaways. Whether measuring positive sentiment, addressing negative feedback, or tracking amplification of event-related content, this tool gives you a comprehensive view of your event’s success. With this knowledge, you can refine future strategies, strengthen audience connections, and ensure your events leave a lasting impression.
Customer Benefits
- Gain a clear understanding of how your event resonated with attendees through sentiment analysis, engagement metrics, and reach data.
- Leverage actionable insights to identify what worked well and areas for improvement, ensuring your next event is even more successful.
- Understand audience feedback and respond effectively to build stronger, more meaningful connections with participants and stakeholders.
Gain a Competitive Advantage
Success in rapidly evolving market sectors requires in-depth market expertise, precise audience targeting, and a dedicated team of researchers, analysts, and marketers. Learn more about the advantages of partnering with experts like us who live and breathe in sectors that are innovating, transforming, and growing.
How Can We Help?
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