Social intelligence data—gathered and analyzed from social media sources—is vital in helping B2B marketers better understand and connect with their audiences. At Endeavor Business Intelligence, we work closely with B2B marketers to uncover deeper audience insights that drive more informed decisions. Recently, Paul Mattioli, executive vice president of Endeavor Business Intelligence, and George Assimakopoulos, EBI’s social intelligence specialist, discussed the transformative impact of social intelligence, particularly how it’s reshaping customer engagement and redefining marketing strategies for B2B firms.
What to expect in the Social Intelligence Data Podcast
During the podcast, our experts, Paul Mattioli, executive vice president of EBI, and George Assimakopoulos, our social intelligence specialist, explore how conversational data goes beyond traditional social listening tools to deliver meaningful insights. Here’s a sneak peek of what you’ll learn.
The evolution of tools: Discover how AI-powered tools transform how marketers analyze video and audio content, which now dominates online platforms. As one guest explains, “The majority of content being created today is not written online; it’s video and audio content. These tools are evolving fast to analyze conversations within this content.”
Why social intelligence is more than tools: While tools gather and organize data, human analysts interpret this data to uncover behavioral trends and actionable insights. As highlighted in the discussion, “The data is not going to inform you—the insights are.”
Next steps for B2B marketers
Bridging the gap between raw data and actionable strategy remains a key challenge for marketers. This episode outlines essential next steps to overcome that hurdle. Marketers can sharpen their decision-making and unlock stronger outcomes by taking these steps.
Tune in to discover how to move from insight to impact.
- A precise understanding of social intelligence and its role in enhancing customer engagement.
- Practical tips for integrating advanced tools into your marketing strategy.
- The importance of analyzing conversational data
- Why partnering with experienced analysts can uncover hidden trends and improve decision-making.
Listen now
Grab your headphones and tune in to learn about social intelligence from industry experts.
