Content marketing has always relied on the trifecta of paid, owned, and earned content—but the rules are changing fast. In this Quick Chat, Paul Mattioli of Endeavor Business Media and George Assimakopoulos of Metric Centric unpack the fourth pillar: learned content. They explain how AI engines are reshaping visibility, why perpetually asked questions (PAQs) matter more than ever, and how brands can prepare their content strategies to thrive in this new era. Watch the discussion to see how conversational data, authenticity, and authority intersect to create smarter pathways for engaging customers.
Digital Transformation in the AEC Industry: 2025 State of the Market Report
The AEC industry is at a pivotal moment. As architecture, engineering, and construction firms face rising margin...
