Utilities Market Research
Data-Driven Insights for Stronger Utility Strategy, Customer Trust and Grid Resilience
99.5% of the Time Utilities Are On. It’s the 0.5% That Can Define You.
Utilities organizations today must balance operational reliability, customer expectations, regulatory pressures, infrastructure modernization, sustainability initiatives, and evolving energy technologies, all while maintaining trust across both business and residential audiences.
Research Built for the Complexities of the Utilities Industry
At Endeavor Business Intelligence, we help utilities providers, energy companies, manufacturers, technology providers, and industry stakeholders uncover the insights needed to make smarter decisions with confidence. As part of Endeavor B2B, we combine experienced research professionals with the industry expertise and audience reach of Transmission & Distribution World and Utility Analytics Institute.
Our custom research programs blend B2B and B2C perspectives to provide a complete understanding of the utilities landscape, from customer experience and outage communications to grid modernization, environmental initiatives, energy technology adoption, and stakeholder perception.
Using the right mix of methodologies including surveys, focus groups, in-depth interviews, and conversational analytics, we help organizations better understand customers, industry professionals, channel partners, decision-makers, and the broader energy market.
Customer Experience & Stakeholder Research
Customer perception is shaped by every interaction, from service installation and billing communications to outage response and environmental messaging. At the same time, utilities providers must also understand the perspectives of contractors, engineers, suppliers, regulators, and industry partners who influence operational success and technology adoption.
Our research programs help utilities organizations improve experiences, strengthen communications, identify friction points, and better understand the evolving expectations of both residential customers and industry stakeholders.
Areas of Focus
- Residential and commercial customer experience
- Service installation and moving experiences
- Billing and payment communications
- Outage notifications and updates
- Customer support interactions
- Digital engagement and self-service tools
- Contractor and channel partner feedback
- Industry perception and stakeholder research
- Utility technology adoption trends
Outage Communication Studies
When outages and service disruptions occur, communication becomes one of the most visible representations of your brand. Customers, municipalities, business accounts, and industry stakeholders all expect timely, transparent, and accurate information across multiple channels.
Our outage communication studies combine qualitative and quantitative methodologies to uncover customer expectations, messaging effectiveness, channel preferences, and communication gaps.
The result is actionable intelligence that helps utilities organizations strengthen trust, improve response strategies, and optimize communications across digital, mobile, social, and traditional platforms.
Environmental Impact & Energy Transition Research
Utilities organizations are navigating one of the most significant industry transformations in decades. Increasing regulations, sustainability initiatives, grid modernization efforts, electrification, and shifting consumer expectations are reshaping the future of energy.
Our research helps organizations understand how residential customers, commercial users, utility professionals, and industry stakeholders perceive emerging technologies and environmental initiatives.
Research Areas Include
- Perceptions of solar power
- Attitudes toward coal, wind, nuclear, and renewable energy
- Electric vehicle adoption opportunities and barriers
- Grid modernization perceptions
- Smart grid and infrastructure initiatives
- Customer acceptance of sustainability efforts
- Energy technology awareness and adoption
- Utility purchasing and decision-making trends
By combining industry expertise with the right mix of methodologies, we help organizations approach transformational strategies with confidence.
Custom Research Program for the Utility Industry
Every organization operating within the utilities ecosystem faces unique challenges, whether engaging customers, evaluating technologies, understanding market trends, or navigating industry change.
Our team develops custom research programs designed around your specific audiences, objectives, and business priorities.
Our Capabilities Include
- Customer experience research
- Brand perception and tracking
- Voice of customer studies
- Market opportunity research
- Ad concept testing
- Message testing
- Tagline and logo testing
- Thought leadership studies
- Industry trend research
- Stakeholder and partner research
Examples of Past Research Areas
- Electric vs. natural gas appliance research
- Home energy management research
- HVAC dealer incentive studies
- Issues management research
- Rate increase communication testing
- Smart grid communication research
- Solar opportunity research
- Utility technology adoption studies
- Outage communication studies
Backed by Broader Energy Market Intelligence
Utilities organizations do not operate in isolation. Infrastructure investment, energy transition initiatives, electrification, data center growth, and emerging technologies are reshaping the broader energy landscape.
Through Endeavor B2B’s industry-leading energy media brands and research capabilities, we help clients connect utility-specific insights with larger market trends influencing the future of energy.
Why Choose Endeavor Business Intelligence
Utilities organizations require more than generic market research. They need industry-aware partners who understand the operational realities, customer expectations, regulatory dynamics, and technology trends shaping today’s energy market.
Our combination of experienced researchers, proprietary audiences, and trusted industry media brands allows us to deliver intelligence that is strategically valuable, actionable, and grounded in real-world industry expertise.
We don’t just deliver data, we provide clarity when it matters most.
Gain a Strategic Advantage
Success in the evolving utilities sector requires deep market expertise, targeted audience access, and reliable intelligence from both consumer and industry perspectives.
Whether you are evaluating customer sentiment, testing communications, measuring stakeholder perception, exploring new technologies, or assessing market opportunities, we provide the insights needed to make informed decisions with confidence.
Frequently Asked Questions
What types of market research services do you provide for utilities organizations?
We provide custom market research and intelligence solutions for utilities providers, energy companies, cooperatives, municipalities, and organizations serving the utilities industry. Our capabilities include customer experience research, outage communication studies, stakeholder research, environmental perception studies, brand tracking, message testing, and market opportunity research.
How can utilities customer experience research improve satisfaction and trust?
Utilities customer experience research helps organizations better understand how residential and commercial customers perceive billing, outage communications, service interactions, sustainability efforts, and digital experiences. These insights help utilities improve communications, strengthen trust, and identify operational or service gaps that impact customer satisfaction.
What are outage communication studies?
Outage communication studies evaluate how customers and stakeholders respond to outage notifications, restoration updates, emergency messaging, and crisis communications. Research can uncover preferred communication channels, message clarity issues, timing expectations, and opportunities to improve customer confidence during service disruptions.
Do you conduct research with both residential customers and business decision-makers?
Yes. Our research programs are designed to capture insights from both B2C and B2B audiences across the utilities ecosystem. This includes residential utility customers, commercial energy users, contractors, engineers, technology providers, channel partners, facility managers, and industry stakeholders.
What research methodologies do you use for utilities studies?
We use a customized blend of methodologies based on your objectives, including:
- Online surveys
- In-depth interviews
- Focus groups
- Customer panels
- Stakeholder interviews
- Conversational analytics
- Message and communication testing
- Brand perception and tracking studies
- Telephone surveys
Can you help utilities organizations evaluate customer perceptions of renewable energy and sustainability initiatives?
Yes. We frequently conduct research related to renewable energy, grid modernization, electrification, electric vehicle adoption, solar energy, environmental initiatives, and customer acceptance of sustainability programs. These studies help organizations understand awareness, sentiment, barriers, and communication opportunities.
What kinds of utilities organizations do you work with?
We work with a wide range of organizations across the utilities and energy sectors, including:
- Electric utilities
- Natural gas providers
- Municipal utilities
- Energy cooperatives
- Utility technology providers
- Infrastructure and grid solution providers
- Energy service companies
- Manufacturers and suppliers serving the utilities market
- Water and sewer systems
How does market research help utilities organizations navigate industry change?
Research provides utilities organizations with actionable intelligence that supports strategic decision-making during periods of transformation. This includes understanding customer expectations, testing communications, evaluating technology adoption, assessing stakeholder sentiment, and identifying emerging market opportunities tied to energy transition and infrastructure modernization.
What makes Endeavor Business Intelligence different from other utilities market research firms?
As part of Endeavor B2B, we combine experienced research professionals with deep industry expertise and audience access through trusted energy media brands including Transmission & Distribution World and Utility Analytics Institute. This allows us to deliver insights grounded in real-world industry knowledge and highly targeted audience engagement.
Can you create custom research programs tailored to our utility organization?
Absolutely. Every utilities organization faces unique operational, regulatory, customer, and communication challenges. We build fully customized research programs aligned to your goals, audiences, timelines, and strategic priorities.
