Our Research Facilities
A Premier Environment for High-Quality Qualitative Research
Endeavor Business Intelligence offers a purpose-built research facility designed to support impactful qualitative insights, from focus groups and executive interviews to mock trials and product testing.
Located in Birmingham, Alabama, our facility combines a comfortable, professional setting with cutting-edge technology and an experienced research team. With unmatched experience in recruiting and moderating complex studies, we create an environment where meaningful conversations lead to powerful insights.
Supported by a deep recruiting database and nationwide research capabilities, our facility allows organizations to connect directly with the audiences that matter most.
Our Facility Capabilities
Our research facility boasts modern design, advanced technology, and thoughtful amenities that ensure both clients and participants have a seamless research experience.
Key highlights include:
-
Three spacious focus group rooms designed to comfortably accommodate up to 20 participants
-
A two-tiered viewing room offering optimal visibility and comfort for observers
-
6′ x 16′ one-way mirror with soundproof double glass for discreet, uninterrupted observation
-
Cutting-edge audio and video recording technology to capture every insight with clarity. Streaming options available
-
Ultra-sensitive microphones ensuring exceptional sound quality during discussions
-
Private client entrance and lounge with remote viewing capabilities
-
Fully equipped kitchen for product demonstrations, taste tests, and hospitality
These capabilities support a wide range of research applications including focus groups, mock trials, usability studies, and product evaluations.
Recruiting & Moderation Expertise
Exceptional research starts with exceptional participants.
Our team brings unmatched experience in recruiting highly targeted audiences, supported by an extensive proprietary database and seasoned recruiters who understand how to source the right voices for every project.
We regularly recruit participants across a wide range of audiences, including:
-
Consumers
-
Industry professionals
-
Executives and decision-makers
-
Healthcare professionals and physicians
Our experienced moderators bring years of hands-on experience facilitating discussions that uncover honest perspectives and deeper insights across industries such as healthcare, financial services, political campaigns, and advertising.
Ready to Unlock Deeper Insights?
From focus groups and in-depth interviews to product testing and mock trials, our facility and experienced research team provide the environment and expertise needed to deliver meaningful qualitative insights.
Connect with the Endeavor Business Intelligence team to learn how our research facility can support your next project.
An Unmatched Experience for Clients and Participants
From modern research rooms to comfortable client viewing areas, every detail of our facility is designed to create a productive environment for insight generation.
Clients benefit from a professional setting for observing research in real time, while participants enjoy a welcoming atmosphere that encourages open and honest feedback.
Our research facility boasts three purpose-built focus group suites, each designed to accommodate different group sizes while providing premium client observation amenities.
Each suite is equipped with high-quality audio and video recording technology, one-way mirrors, and comfortable participant seating, ensuring every session captures actionable insights in a professional, seamless setting.
Whether for executive interviews, product testing, or multi-market focus groups, our suites provide a sophisticated environment that makes both clients and participants feel at ease, setting the stage for deeper conversations and meaningful insights.
Cahaba
16’ x 22’, approx 330 sq ft, accommodates up to 12 participants; features a client viewing area and private lounge
Vulcan
22’ x 19′, approx 400 sqft, accommodates up to 16 participants; includes dedicated client observation space and lounge
Red Mountain
22’ x 28’, approx 600 sqft, accommodates up to 20 participants; offers a two-tiered client viewing area and private lounge
Frequently Asked Questions
What types of research can be conducted at the Endeavor Business Intelligence facility?
Our facility is designed for a wide range of qualitative research, including focus groups, executive interviews, mock trials, product testing, usability studies, and communications research. With cutting-edge audio/video technology and purpose-built suites, we provide a professional environment for gathering meaningful insights.
Which industries do you serve?
We have extensive experience supporting research across multiple industries, including:
-
Legal research
-
Retail and consumer products
-
Financial services and banking
-
Healthcare and pharmaceutical
-
Communications
-
Media research
Whether your study is B2B or B2C, our team has the expertise and recruiting database to reach the right audiences and deliver actionable insights.
Can the facility accommodate multiple simultaneous studies?
Yes. With three fully equipped focus group suites (Cahaba, Vulcan, and Red Mountain) each featuring client viewing areas and lounges, we can host multiple studies in parallel without compromising quality or privacy.
Do you provide recruiting and moderation support?
Absolutely. Our team brings unmatched experience in recruiting highly targeted participants, including consumers, industry professionals, and executives. We also provide skilled moderators with experience across B2B and B2C industries, ensuring sessions generate honest, actionable insights.
What makes your research facility different from other focus group facilities?
Our facility boasts a combination of purpose-built suites, client lounges, two-tiered observation areas, and cutting-edge technology, all supported by a team with unmatched experience in recruiting, moderation, and qualitative research. This ensures both clients and participants have a premium, seamless experience that drives deeper insights.
National Reach
While many studies take place within our dedicated facility, our expertise extends far beyond a physical location.
Our research team has successfully conducted in-person qualitative studies across more than 44 states, bringing the same level of precision, professionalism, and recruiting excellence to multi-market and national research initiatives.
From Montgomery or south of Birmingham:
Take I-65 north towards Birmingham. Exit off of I-65 at Exit 247 (Valleydale Road) and take a right off the exit. Make a right at the second red light onto Riverchase Parkway East. Go to 4th red light and turn right onto Riverchase Office Road. Then take the first left into 2100 Riverchase Center. Then take immediate right into the parking lot and we’re halfway down in Suite 412.
From Huntsville or north of Birmingham or Downtown:
Take I-65 south towards Montgomery through the city of Birmingham, approximately 12 miles. Exit off of I-65 at Exit 247 (Valleydale Road) on the right side. Stay in right lane to turn at the first red light onto Riverchase Parkway East. Go to 4th red light and turn right onto Riverchase Office Road. Then take the first left into 2100 Riverchase Center. Then take immediate right into the parking lot and we’re halfway down in Suite 412.
From Airport:
Get on I-20 east/I-59 north from Airport Highway. Take I-20 east to I-459 south. Continue onto I-459 south to I-65 south. Exit off of I-65 at Exit 247 (Valleydale Road) on the right side. Stay in right lane to turn at the first red light onto Riverchase Parkway East. Go to 4th red light and turn right onto Riverchase Office Road. Then take the first left into 2100 Riverchase Center. Then take immediate right into the parking lot and we’re halfway down in Suite 412.
Nearby Hotels
Hyatt Regency Birmingham – The Wynfrey Hotel (2.0 miles)
1000 Riverchase Galleria, Birmingham, AL 35244
(205) 705-1234
Homewood Suites by Hilton Birmingham SW/Riverchase Galleria (1.0 miles)
121 Riverchase Parkway East, Hoover, AL 35244
(205) 637-2900
Courtyard Birmingham Hoover (1.5 miles)
1824 Montgomery Highway South, Hoover, AL 35244
(205) 988-5000
Embassy Suites by Hilton Birmingham Hoover (2.5 miles)
2960 John Hawkins Parkway, Birmingham, AL 35244
(205) 985-9994
