In this Quick Chat, Paul Mattioli, EVP of EBI, and George Assimakopoulos, Managing Principal of Metric Centric, dive into the evolving world of content, authority, and AI-driven answer engines. They discuss how content is no longer just owned, paid, or earned; it’s also learned by AI. The conversation explores why authority matters, how brands can adapt to the rise of zero-click searches, and why FAQs may hold the key to unlocking your brand’s credibility and authority in the age of AI. Watch as Paul and George unpack the challenges and opportunities shaping the future of digital engagement.

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