Welcome to our latest monthly recap of MarketingEDGE, the EndeavorB2B newsletter that tracks the trends reshaping B2B marketing, decodes the tactics that work and translates B2C strategies into frameworks you can use.
Our newsletters in April tackled many notable trends and big questions. Among them: How marketing leaders are shifting priorities and stepping back to better understand the people behind the numbers. It’s all about meaning over metrics. We also dug into how the line between B2B and B2C marketing is thinning and how B2B marketers can innovate their processes and connect with customers in new ways.
We also spent time at the Digital Summit Chicago, which gave us insights into shared pain points and some of the new rules quickly emerging. Among the messages: Trust is becoming the real competitive edge.
Another big idea from the month: Account-based marketing is changing and being increasingly misunderstood. Our stories will help you learn how to not rush the process and how to better understand your accounts.
If you like these newsletters, you can subscribe to future MarketingEDGE issues and catch up with our archive right here. And if you have any story ideas or questions, check out the link to our contributors page on the right. We look forward to hearing from you!
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