Welcome to the latest monthly review of MarketingEDGE, the EndeavorB2B newsletter that tracks the trends reshaping B2B marketing, decodes the tactics that work and translates B2C strategies into frameworks you can use.
During August, our writers focused regularly on some big questions: How can marketers show their value to the business? What needs to go into the 2027 budget and how flexible should that budget be? And just how much should we hand off to AI? These are hefty topics that don’t have quick and neat answers.
Our team also dug into the metrics that can help show how AI investments are worth their while and poked at the mantra that more (in this case) content is better. Rather ironically, that second topic was worth splitting into parts one and two.
If the topics of these newsletters resonate with you, you can visit our archive right here to discover more and to subscribe to future editions of MarketingEDGE. And if you have any story ideas or questions, check out the link to our contributors page on the right. We look forward to hearing from you!
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