Welcome to our latest monthly recap of MarketingEDGE, the EndeavorB2B newsletter that tracks the trends reshaping B2B marketing, decodes the tactics that work and translates B2C strategies into frameworks you can use.
In July, our team spent a lot of time looking into how artificial intelligence is augmenting the work of marketing teams. We wrote about how AI is redesigning B2B marketing operations, about how it can give a lift to your workflow automation efforts and how teams can find the line between “could” and “should.”
And then we took things a step further and also looked extensively at the flip side of adopting AI into your marketing work. That includes walking the line between commodity content and AI slop. It also meant looking at what has become a reckoning of sorts for marketers who put too much faith in AI innovation and asking what the limits of automation should be in customer relationships.
Plus, we asked the very important question: Do your customers think you’re cringey?
If what we’re doing in these newsletters sounds useful to you, visit our archive right here to discover more and to subscribe to future editions of MarketingEDGE. And if you have any story ideas or questions, check out the link to our contributors page on the right. We look forward to hearing from you!
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