Welcome to our latest monthly recap of MarketingEDGE, the EndeavorB2B newsletter that tracks the trends reshaping B2B marketing, decodes the tactics that work and translates B2C strategies into frameworks you can use.
Our June newsletters delivered another batch of strategically focused content that helps you make the most of your skills and the tools at hand. We showcased the most important takeaways from EndeavorB2B’s 2026 Marketing Benchmark Report so you can get a clear sense of what more than 225 marketing leaders are thinking right now. We gave CMOs a playbook for getting away from dealing with internal friction and instead driving business momentum. And we outlined how marketing leaders can make sure their KPIs are considered in the boardroom.
We also wrote about the need to balance the innovation of AI with your critical thinking skills as well as strategies to stop your content from being commoditized. And we outlined strategies for getting the most out of attending conferences, whether virtually or in person, by thinking ahead and laying out a strategy for the event and for afterward.
If you like what you see in these newsletters, visit our archive right here to discover more and to subscribe to future editions of MarketingEDGE. And if you have any story ideas or questions, check out the link to our contributors page on the right. We look forward to hearing from you!
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