Welcome to our latest monthly recap of MarketingEDGE, the EndeavorB2B newsletter that tracks the trends reshaping B2B marketing, decodes the tactics that work and translates B2C strategies into frameworks you can use.
We started March asking a big question about the place where AI’s magic meets reality: How can you set realistic expectations with your bosses about the technology’s aptitude in marketing without sounding hesitant or unenthusiastic? Soon after, we touched on another thorny tech topic: What to do when your SEO stops working?
Talent is another tricky area these days and we covered a lot of ground there, too. We looked into how to best train your teams on AI tools—and let them play a bit in the process—and we shared insights on how to stay afloat when you are the entire marketing team. Plus, we explore why applying AI in marketing requires a new skill set.
Do you like the sound of these newsletters? You can subscribe to future MarketingEDGE issues and catch up with our archive right here. And if you have any story ideas or questions, check out the link to our contributors page on the right. We look forward to hearing from you!
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