Welcome to our latest monthly recap of MarketingEDGE, the EndeavorB2B newsletter that tracks the trends reshaping B2B marketing, decodes the tactics that work and translates B2C strategies into frameworks you can use.
Our May newsletters delivered the goods on several important fronts: We discussed why zero-party data matters now, why better marketing workflows and strong guardrails are key to making AI work well and how to measure if your AI tools are actually making you more productive.
We also returned to the crucial topic of authenticity in a world where technology has made content “perfect.” Polish is now a red flag and organic, low-budget content is making a comeback—along with a return to the foundations of good marketing. And we were also on the road last month and spent some time at the OX9 conference, from which we took away key points on how to become more useful, trusted and relevant.
If you like the sound of these newsletters, you can visit our archive right here, where you also can subscribe to future MarketingEDGE issues. And if you have any story ideas or questions, check out the link to our contributors page on the right. We look forward to hearing from you!
