Welcome to the latest monthly review of MarketingEDGE, the EndeavorB2B newsletter that tracks the trends reshaping B2B marketing, decodes the tactics that work and translates B2C strategies into frameworks you can use.
During September, our team looked long and hard at some important topics for marketers, the technologies they use and the content they produce. Several stories focused on various aspects of AI deployment: We made the case for no longer settling for passing off AI-generated content as human-made, talked about why the best AI is the AI you never see and took a step back to talk about what to fix before adding AI to your toolbox.
We also talked about AEO and making sure platforms can find your content, understand it and cite it correctly – and why marketers shouldn’t be too confident about their approaches to AEO.
And we focused on good old-fashioned content: We wrote about what journalists can teach B2B marketers and why those marketers need a content “shopping list” as well as a plan for repurposing that content.
If these newsletters hit the right notes for you, you can find lots more great content at our archive right here and also subscribe to future editions of MarketingEDGE. And if you have any story ideas or questions, check out the link to our contributors page on the right. We look forward to hearing from you!
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