Mid-sized auto repair shops are making marketing changes

Oct 27, 2025 | Automotive, Commercial Fleet, Energy & Utilities, Infrastructure

The team at our IMR automotive research division is as close as ever to repair shops. A few months ago, it surveyed leaders of 500 shops about if and how they’re adjusting their marketing strategies with the consumer economy starting to show signs of strain. The key takeaway: Medium-sized shops—those defined by IMR as having four to seven bays—are being far more proactive than their smaller and larger peers. Two-thirds of mid-sized shops are adding dollars to their marketing budgets and three out of five are leaning on suppliers for co-branded promotions.

For more data from that survey, click here. And if you want more such valuable info, you can connect with IMR’s pros at the AAPEX 2025 show in Las Vegas next month!