Welcome to our monthly recap of MarketingEDGE, the EndeavorB2B newsletter that tracks the trends reshaping B2B marketing, decodes the tactics that work and translates B2C strategies into frameworks you can use.
We started December by looking into how marketers are struggling to keep pace with how how AI-powered search is reshaping the B2B buyer journey as well as breaking down a few AI marketing myths. From there, we looked at the roles—good and bad—of security bots as well as content optimization for answer engines and ways marketing teams can effectively incorporate AI into their daily work.
But marketing is still so much more than just tech. So we finished the year by also tackling two vital and enduring topics:
– Customer loyalty, i.e. how a departing customer should be a boardroom signal and not just a sales problem
– The human connection and the enduring value of reinforcing your organization’s reputation via credible thought leadership from your people
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